About Us

At Fjord Baby, we are passionate about water safety and ensuring that every child can enjoy the water with confidence. As two moms and experienced swim instructors, we understand the importance of having the right swimwear that combines safety and style. That's why we created "The Lifeguard" - a neon orange swimsuit that is a game-changer in the world of baby swimwear. 

During a trip to Denmark, we realized that there was a lack of neon swimsuits for babies. We knew we had to fill this gap in the market and provide parents with a solution that would make their little ones stand out and stay safe in the water. And so, Fjord Baby was born.

 

Our top-selling product, "The Lifeguard," is not just a swimsuit. It's a symbol of safety and style. With its vibrant neon orange color, it ensures unmatched visibility, making it easier for parents and lifeguards to keep an eye on their little ones. But it doesn't stop there - "The Lifeguard" also offers UPF 50+ sun protection, shielding delicate baby skin from harmful UV rays.

At Fjord Baby, we believe that every dip should be an adventure and every moment unforgettable. That's why we have carefully designed "The Lifeguard" to be both functional and fashionable. We understand that parents want their children to look adorable while staying safe, and our swimsuit delivers on both fronts.

Why Neon?

According to a comprehensive test study conducted by ALIVE Solutions Inc., specialists in aquatic safety, neon orange emerged as the undisputed champion in visibility for both pools and open water environments. It was found that neon orange outshone the competition, standing out with unparalleled clarity. This vibrant hue not only catches the eye but also ensures that your little one remains easily visible in any aquatic setting.

At Fjord Baby, we take this scientific insight and infuse it into our neon orange swimsuits, making them the safest and most visible choice for your baby.